Boston, MA
Small batch elixirs rooted in coffee.
Origin
Spell is a drinks company founded by Taylor Giroux, a former pro barista from Boston who has a passion for creating unique and complex coffee drinks. After experimenting with coffee at home and professionally at George Howell, Taylor decided to share his creations with the world by founding Spell.
Flavour
Spell specialises in pre-batched coffee cocktails that are complex and delicious, offering a unique taste experience that you won't find anywhere else. Each bottle is carefully crafted to ensure that the flavours are perfectly balanced and ready to enjoy.
Design
As the designer behind the visual identity of Spell, I wanted to create packaging that would be sleek, minimalist, and reflective of the unique flavours of Taylor’s signature drinks. To represent the unique qualities of the drinks, I used a combination of gradients and pastel colours in the label design. The gradients add depth and complexity, while the pastel colours and bottle shape provides a sense of elegance. Each gradient is carefully crafted to reflect the specific flavours and textures found in each drink, creating a visually stunning representation of the taste experience.
Although the packaging I designed was minimalist, I added a touch of playfulness in the typography and icons. The custom typography features a trippy, almost psychedelic style that reflects the unique and innovative nature of the signature drinks. The icons are also playful, using bold shapes and colours to convey the essential information about each drink in a fun and visually engaging way. Together, the typography and icons add a touch of personality to our otherwise sophisticated packaging.
By combining sophisticated design elements with trippy typography and icons, we offer to Spell a refined and elegant identity that perfectly complements the taste of their delicious coffee cocktails.
